The Atlanta BeltLine is the nation’s largest infrastructure re-use project of its kind—a transformation of 22 miles of unused railline that circles a city known nationally for its sprawl. As the BeltLine has become a walkable, bikeable, hangoutable trail, it has connected disparate city neighborhoods, become a magnet for art and culture, and is widely regarded to be one of the best things about intown city living.  We worked with public and private stakeholders to develop the brand strategy, identity, visual system and tagline, capturing the project’s power to connect.