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POLARIS
NAMING
IDENTITY
VIS
WEBSITE
ENVIRONMENTAL
Who wants to hear they need brain or spine surgery? The very idea is paralyzing to most. We worked with the Southeast's leading Neurosurgery practice to develop a brand that captures both an expanded approach to spinal wellness, and the warm, human touch they deliver along with their surgical expertise. It was a full rebrand, including strategy, name, identity, VIS, website, collateral and environmental applications.
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