CREATIVE LOAFING

CREATIVE STRATEGY
IDENTITY

VIS
LAUNCH CAMPAIGN
SOCIAL MEDIA

45 years after its first weekly issue, an Atlanta staple adapts to the new media landscape of 2017. Keyword: Atlanta. Creative Loafing reasserts itself as the frame for what is happening in the city. Positioning, tagline, visual identity system and a launch campaign added up to a full rebrand of CLATL as the preeminent voice for culture in Atlanta.