COKE WE8

NAMING

PACKAGE DESIGN
ART DIRECTION

East meets West in a celebration of art, music and culture as doors flung open for the 2008 Beijing Olympic Games. We designed eight special-edition Coca-Cola bottles showcasing the art of China’s top emerging designers; and designed a CD and packaging that translated these artistic themes into music. The We8 package became one of Coke’s most sought-after collectors’ items of all its Olympic Games’ sponsorships.

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