Ready to Drink Coffee
People all over East Coast looooooveDunkin Donuts, and the coffee is a big reason why. (It really is delicious.) To launch the brand’s first ready-to-drink, yum-in-a-bottle nationwide, we designed a celebratory look and feel built from Dunkin’s equity. It’s all about the coffee, but it’s also all about the love of the brand itself. And since the West
Coast didn’t really know Dunkin yet, we used the launch as an introduction to a new coffee brand, designed to appeal not only to coffee snobs, but to everyone. A full POP and merchandising program for C-store and big box retailers launched in 2018.