Rising from the of a mostly vacant office development, Downtown Doral is a square mile town-within-a-city designed to offer an amazing quality of life—upscale residential, lots of local retail and restaurants, parks, greenspace, a city hall and an award-winning charter school. It’s a gem, and is so successful that it’s kickstarted the development of the entire area. 

We captured its low-key/upscale vibe with a VIS based on an illustration style—human, elegant, iconic— in an unexpected palette. Launch music videos capture Downtown Doral’s story, The Art of Life, in surprising ways.