ICON developed the full brand strategy, naming, messaging and Visual Indentity for Relay, Atlanta’s Bikeshare program.

Atlanta’s got a lot of great stuff going on, but it’s also got some of the worst traffic in the country. Enter Relay, the city’s bikeshare program—an easy, affordable, and accessible way to get more people biking and out of cars for short trips around the city— improving not only traffic but participants’ health and happiness, too!  ICON worked with both the City of Atlanta and CycleHop, their bikeshare program partner, to develop Relay’s brand strategy, name, logo and visual identity system—now frequently sighted on rental stations and bikes all around the city.