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THE RAY
NAMING
IDENTITY
VIS
MOTION
ANIMATION
The Ray is the world’s first regenerative highway—an endeavor that honors the legacy of Ray C. Anderson, a pioneer in sustainable industry—a living lab for the sustainable transportation technologies of the future. We developed the strategy, name, brand, identity and launch; and created animations and videos to help tell the remarkable story of how we’re changing the world starting on 16 miles of highway in West Georgia.
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