THE RAY

NAMING

IDENTITY

VIS

MOTION

ANIMATION

The Ray is the world’s first regenerative highway—an endeavor that honors the legacy of  Ray C. Anderson, a pioneer in sustainable industry—a living lab for the sustainable transportation technologies of the future. We developed the strategy, name, brand, identity and launch; and created animations and videos to help tell the remarkable story of how we’re changing the world starting on 16 miles of highway in West Georgia.

WWW.THERAY.ORG

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EMAIL:

info@copeland.design

ATL  |  GA  |  U.S.