CLIENT: QUANTUVOS
Choose to be your best.
Quantuvos is a professional coaching company that believes there is extraordinary in everyone. Their purpose is to nurture that extraordinary. Copeland was tasked with creating a new identity from the ground up that included a brand identity, website and a complete visual imaging system that makes the brand sizzle in every application.
IDENTITY | VIS | WEB | SOCIAL | ANIMATION
The Logo
The logo is the heart of the entire branding system. Built around the letter Q, the logo springs to life as a tree, representing the growth of the individual, fills the letterform. The leaves evoke ripples , and in its final form...a fingerprint.
About the System
Like the rippling of waves in a pond or the continuous repetition of tree rings, coaching is a transformative experience that moves people forward in their career and in life. The Quantuvos VIS was created to support the identity across all applications--print, web and digital. With Q as a starting point, congruent lines ripple away, capturing life's journey for growth and enlightenment.
IMAGERY
ICONOGRAPHY
PATTERNS
How it all works together
Creating a unified brand experience started with a strong logo at the center of every visual expression. The subtle color palette at the heart of the Visual Identity System plays an important role in unifying content, imagery and calls to action for the audience. The website serves as a recruiting tool for coaches and a sales tool for corporations and individuals looking to take the next step in their career.
