CLIENT: SAIL4TH 250
Celebrating America's Semiquincentennial
As a major component of a nationwide endeavor, Sail4th 250 will host the tall ships of the world over the weekend of July 4, 2026. The events will offer an extraordinary platform to educate and engage communities with visiting cadets, officers, and crews, and showcase the spirit of international cooperation that has long been a hallmark of maritime tradition.
NAMING | IDENTITY | VIS | WEB | SOCIAL MEDIA
The Symbol
Like Sail4th, Liberty Sails, leans forward — in a hopeful, inspiring celebration of 250 years of independence, our ideals, our inclusivity, and our future. The iconic Statue of Liberty symbolizes the sails of international tall ships gathering in the harbor as millions gather on its shores to witness this epic American moment.
About the Logo
Sail4th was modified from a bold, italic sans-serif typeface to be smooth and open. It reflects the forward-motion of tall ships and the modernity of the brand. The 250 was designed in a stylized italic typeface to reflect the history of the U.S. In this primary mark, the components piece together to create a dynamic and functional lockup.
About the System
Sail4th 250’s visual system creates a consistent look for all of the events across locations and applications. Colors, patterns, and gradients enhance the brand’s effect and produces dynamic and exciting visuals. Initial applications include stationery, hats, and banners.
PATTERNS AND GRADIENTS
SOCIAL MEDIA
